What’s the spookiest thing about Halloween?

Millions and millions of tasty pumpkins going in the bin - about 12 million if you can believe it.

Why you should get involved with the #EatYourPumpkin campaign

#EatYourPumpkin is a celebration of seasonal food. The campaign aims to help households fight food waste at Halloween, and all year round.

How to use this Social Toolkit

This year we’ve pulled together tips, tricks and treats to help you eat your pumpkin at home, with others and even run your own pumpkin events.

Below you can find visual assets and suggested copy (feel free to tweak or change!) for use across all social media platforms.

Ready to share the spooky word? Here’s what’s included in the pack:

Halloween isn’t all about pumpkins! 👻

Our clever tricks span all aspects of Halloween, so share them ‘round: